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Mariah studied International Development Studies at Cambridge University, she worked for Doctors without Borders for years and was a yoga teacher in Amsterdam. Somehow this led her to starting up her business Yoni with one of her best friends Wendelien Hebly. Yoni sells organic cotton tampons, pads and panty liners. They aim to break the taboo surrounding menstruation and everything related and at the same time revolutionise the fem care industry.